Announcement

Mirego takes home three awards at the 5th edition of the Idéa competition

June 14 — 2024

Mirego has secured two Silver awards and one Bronze award in the Digital Products and Experiences category at the Idéa 2024 competition. These recognitions were awarded for the mobile applications of Air Transat and DAVIDsTEA, as well as for the new Mirego website. This industry recognition underscores the expertise of the Mirego team, who strive daily to build digital products that are both aesthetically pleasing and highly functional and reliable.

The award-winning projects

The mobile application designed for Air Transat, which earned Mirego its silver award, stood out to the jury for both its minimalist design and technical functionalities. To accomplish this project, our teams relied on an in-depth study and understanding of travelers' expectations and preferences. The application fulfills the mission of supporting Air Transat's clientele, thanks to a seamless experience capable of reassuring users throughout their journey.

The mobile application designed for Air Transat earned Mirego a Silver award in the "Mobile Application or PWA" category.

The new Mirego website, which also won a Silver award, was designed and developed in-house to reflect Mirego's refreshed brand image. This project involved a complete overhaul of the content structure to better align with the organization's goals.

The DAVIDsTEA mobile application, which secured a Bronze award, captivated the jury with its unique user experience designed to sustain customer relationships online through personalized and engaging interactions.

The new Mirego website won a Silver award in the "Website – B2B (Small Scale)" category.

The DAVIDsTEA mobile application secured a Bronze award in the "Mobile Application or PWA" category.

Élisa Ève De Serres as a Jury President

Organized by the A2C, Idéa is the competition that celebrates the best in creative communication in Quebec. Inspired by the format of major national and international competitions, it highlights the diverse talents of local professionals, artisans, and clients across multiple disciplines.

Élisa Ève De Serres, Product Team Director at Mirego, chaired the jury for the Digital Products and Experiences category. She was selected by an advisory committee of industry professionals for her excellence in the field, contributions to the industry, peer recognition, and her influence both nationally and internationally.

"What sets a winning project apart is its lasting impact. It not only meets its immediate objectives but also establishes a new benchmark in its field, inspires industry-wide changes or adaptations, and shows a profound understanding of its audience."

⏤ Élisa Ève De Serres - President of the Digital Products and Experiences Jury at Idéa 2024.

Mirego extends heartfelt congratulations to its dedicated team and thanks its partners at Air Transat and DAVIDsTEA for their collaboration in this joint achievement!

To see the complete list of winners for the 2024 Idéa competition, visit concoursidea.ca.